My head hurts: Updated Apple TV works with Apple Configurator
In addition to shared photo streams, AirPlay out, icon repositioning, and subtitles, the update allows for "advanced network configurations" using configuration profiles. There is a knowledge base article on installing the configurations using Apple Configurator. I suppose this could be used to deploy dozens of Apple TVs within a large school or company. Or maybe it could provide access to restrictions and hidden features?
This addition continues to raise the profile of Configurator, if ever so slightly. The tool is clearly becoming Apple's go-to solution for iOS deployment.